SEO, or Search Engine Optimization, is the practice of enhancing a website so it appears higher in search engine results like Google or Bing. It works by using the right keywords, improving website content, and optimizing technical elements so search engines can understand your site better. A well-optimized website is more likely to attract visitors, increase visibility, and create opportunities for growth without paying for ads.

By applying SEO strategies, you can reach the right audience, gain more organic traffic, and stand out from your competitors. Whether you run a business, personal blog, or online store, SEO helps build trust, boost brand awareness, and ensure long-term success in the digital space.